We believe that not setting "profit" as your primary goal is actually the best way to ensure long-term success. In this, profit is like happiness – it is a result of many other factors: for instance, having a strong sense of purpose, engaging in meaningful work and fostering deep relationships.
A majority of today's businesses are constructed around extrinsic motivators such as financial rewards or recognition and the fear of reprimands or losing one’s job. However extrinsic motivation is limited: it will only take you so far. Therefore it is paramount for us to weave intrinsic motivation into the very fabric of an organization's culture.
Studies of employee satisfaction show that employees worldwide strongly wish to find purpose in, and bring their values to, their work. However, they frequently do not feel comfortable doing so, as it may not appear ‘businesslike’ and ‘competitive’ enough.
We firmly believe that it is possible to build and lead companies that retain a deeper purpose – and are are successful exactly because they do so!
Purpose is not about corporate strategy or tactics; these are both – albeit important – means to ends.
Purpose is also not about social responsibility, either, since this is simply a tool for managing reputation.
Purpose is not even about corporate mission, which might be nothing more than an aspiration to dominate a particular marketplace.
Rather, purpose is a call to action; it is the fundamental truth a person or company stands for.
We invite you to see for yourself how we live up to these tenets: please take a look at the values which guide us and how we work. If you like what you see, you might be interested in integrated consulting. Get in touch with us!